FCB 2022 - 2024
Concepted, designed, and executed creative advertising campaigns across various media platforms for COX Communications and Discover Financial Services, driving brand awareness and engagement. Working to effectively communicate messages, products, and initiatives through email and direct mail. Working within a team to carry out the ask while also prompting an additional suggestion in each presentation, always pushing the capabilities within our projects.
Freelance 2022
Collaborating with an Art Director from the Atlanta Advertising Agency, Chemistry, to create an experiential guide for the College Football Hall of Fame. Putting into motion the re-brand for the Hall of Fame, in a new, hands-on experience for guests, page by page. Making college football’s history appeal to the masses through this book, filled with educational content as well as a guide through the hall itself.
Talking Dog 2021 - 2022
Collaborate with student to lead advertising and PR agency that run through Georgia, while serving as Art Director. Develop visual identity, such as logo design and website layout for first movie studio across Athens, Georgia. Plan and organize groundbreaking event on 45-acre lot involving $60M soundstage development and 350,000 square feet of purpose-built space for film and television production by implementing logos, brand voice, media relationships, and complete website.
UGA Athletics 2021 - 2022
Deliver exceptional assistance to team in development of digital identity plan for department, including graphic design, visual identity strategy, and social media strategy. Create digital and social media materials for 21-sport athletic department in collaboration with director of social media strategy and the visual and digital communications graduate assistant.
SocietyRow 2020
Engaged with talented team of graphic designers to manage SocietyRow's Instagram page's daily graphic/advertising content and other social media content. Developed cohesive content for optimized social media presence as part of website cross-branding projects.